Influencer Marketing: The Benefits and the Perils

It’s rare that an event has been so grotesquely mismanaged that it inspired not one but two competing documentaries. Yet that’s exactly what happened with Fyrefest—an online marketing, influencer driven, train wreck. Fyrefest (and the corresponding documentaries) really highlight the power of influencer marketing. And with great power, comes… well, you know. How Influencer Marketing Built a Fake…